La Réserve à la Plage embodies Michel Reybier’s unwavering pursuit of excellence, authenticity, and simplicity, aspiring to instill in each guest a sense of belonging amidst unfamiliar shores. Philippe Starck, renowned for his boundary-defying design ethos, in collaboration with Loro Piana, elevates the beach club to a symbol of sophistication and luxury, transcending conventional paradigms.
In the hands of these design maestros, La Réserve à la Plage metamorphoses into a timeless masterpiece, marrying a bohemian chic ambiance and whimsical nuances reminiscent of Tropezian myth converge with vibrant hues accentuating the purity of natural elements, suffusing the spaces with warmth and light.
Loro Piana’s craftsmanship adorns the beach club, epitomizing the iconic spirit of Saint-Tropez through sumptuous fabrics and intricate patterns. The multistripe Suitcase Stripe pattern takes center stage, adorning every facet of the club, from umbrellas to beach towels, imbuing each corner with an air of sophistication. Meanwhile, Loro Piana Interiors’ outdoor fabrics imbue the establishment with the distinctive charm of Saint-Tropez.