For many of us, online shopping has evolved into the preferred avenue for retail therapy, but while we immerse you in the new location of Louis Vuitton in Vienna, you will think about it twice. Located in a building from 1859, the facade reflects the character of the city.
The inside however, mirrors @petermarinoarchitect’s southern-Italian genes. For Marino there’s a new paradigm for fashion boutiques; joyous, happy, cheerful, bright; and shopping is transformed into a whole artistic experience. The store is organized around this exceptional stair of polished stainless steel with transparent balustrades and stone steps, juxtaposed with 7 commissioned works by @erwinwurm, giving a sculptural effect where light goes within.
The curved walls around it, give more character and allow the space to flow seamlessly. We can undoubtly say that in the midst of Vienna’s artistic abundance, the presence of this Louis Vuitton Maison gracefully elevates the city’s cultural allure.
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