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Gucci Osteria da Massimo Bottura in Florence

Haute Couture and Haute Cuisine in one

Stylisphere has always believed that success in one industry doesn’t guarantee proficiency in another. Fashion houses opening restaurants is often seen as a strategic move to create a complete lifestyle brand. But if that restaurant has a Michelin star and holds the name of one of the best Italian chefs, it immediatly catches our intention. It was before our trip to Florence that we had our eye on Gucci Osteria da Massimo Bottura and when we planned the guide, we knew the fashion-food had to be experienced.

Gucci Osteria is part of Gucci Garden complex which also includes a museum, with the history of the fashion house, and a store, selling exclusive Gucci goods, located in the historic Palazzo della Mercanzia at Piazza della Signoria. It takes two to dance tango, and in this case, it took two talented Italian childhood friends; Marco Bizzarri, former CEO of Gucci and Massimo Bottura, chef of 3 Michelin Stars for his Osteria Francescana. The idea behind the restaurant was to combine food and fashion into one, and the best place to put it into life was Florence, the birthplace of Gucci and a city filled with art, history and culture.

The restaurant, opened in year 2018, may hold the name of Bottura, but the mastermind behind the cooking is head chef Karime Lopez, together with her partner at work and life Takahiko Kondo. Lopez is the Mexican chef who knows no borders.

Gucci stands as an iconic luxury fashion house known for its distinctive blend of class, innovation, and contemporary style. What immediately grabbed our attention was the decor, all very Gucci in Florence. A mix of classic elegance with bold colours and unique design elements that reflect the rich history of Florence, while aligning with Gucci’s timeless sophistication. The green tone colour of walls and pinkish purple elements were very vivid, creating contrast and giving life to the Tuscany rooms.

The pink menu gave the impression of a fashion story book inspiring us to try as many dishes as possible, so we went for the tasting menu with 7 courses. It may sound crazy eating 7 courses, but each dish was light, leaving room to really taste the next one. The entry consisted on bread and what may look as simple butter was actually a mixture of butter and frozen olive oil. The olive oil was from Villa Manodori extra virgin olive oil, a creation of chef Bottura. This creation is produced from Mariaolo and Leccino olives and is milder than most Tuscan oils.

The courses consisted on Italian classics, but cooked and served in a modernized style, with notes of Japanese cusine. The first courses were like surprises, each of them looked like a dessert, cooked in a reinterpreted way to resemble the famous Santa Rosa and Cannoli Siciliani. During the tasting, coffee was served also, but don’t expect the classic one, because at Gucci Osteria you will find it as coffee extract mixed with beans juice. What stands out on the menu is the anguilla element. According to the Japanese culture, Anguilla, or the Japanese eel, is a symbol of prosperity and a source of sustenance to increase stamina. Chef Kondo had to put some element from his origin. The “Ricordi si un’Estate in Versilia“ was a childhood memory, maybe because of the connection with the Mediterranian aromas. We didn’t have many expectations for the Merluzzo Crocante, as we think of Merluzza fish as a tasteless one, but the dish was cooked in way that would taste like a firework of flavors. Dining at a restaurant that has the signature of Massimo Bottura, we couldn’t skip Bottura’s famous Tortellini. Chef Massimo Bottura considers his restaurant as a laboratory of ideas. It was this Tortellini on Parmigiano-Reggiano cream sauce that gave the Michelin Stars to Osteria Francescana.

All courses were served on custom made dishes. All dishes were made of Ginori porcelain and hand-painted on the Gucci herbarium. The red colour palette is reserved exclusively in Florence and cannot be found anywhere else.

In the heart of Florence, where tradition meets innovation, Gucci Osteria da Massimo Bottura not only surpassed expectations but proved us that the marriage of haute couture and haute cuisine can indeed create a symphony for the senses.

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